According to statistics, the e-commerce market in Malaysia for 2016 is expected to reach US$991.1 million (RM4.1 billion) in revenue, while the global e-commerce industry is projected to surpass US$3.5 trillion (RM14.5 trillion) within the next five years. It’s time for you to get your slice of the pie.

Benefits of e-Commerce

  • Greater Global Reach

    Reach customers on the other side of the world, regardless of geographical boundaries and time zones.

  • Solidify Niche Markets

    Connect with global customers for your niche products and services. The internet makes it much easier to search for specialised businesses.

  • Reduce Operating Costs

    Eliminate the costs of running and maintaining a traditional brick-and-mortar business.

  • Boost Business Efficiency

    With an automated purchase process for the customer, everything is done online — from order processing and payment to dispatch and delivery. This allows your business to run at optimal efficiency.


eTRADE is a programme under Digital Malaysia designed to promote eCommerce adoption by local businesses to export. Members are eligible to receive incentives, training and online promotion opportunities on leading e-Marketplaces to boost the Malaysian brand abroad.

Are you eligible?

You must fulfill the following requirements to be an eTRADE member:

  • Be incorporated as an active SME under the Companies Act 1965, meeting the following conditions:


    • Generating an annual sales turnover not exceeding RM50 million (based on the latest Audited Financial Statement), OR

    • With not more than 200 full-time employees (based the latest EPF Statement)

    • Trading and Services

    • Annual sales turnover not exceeding RM20 million (based on the latest Audited Financial Statement) OR

    • Full-time employees not exceeding 75 (based on the latest EPF Statement)

  • At least 60% of the company equity must be Malaysian-owned.

  • Products and services exported must be made in Malaysia.

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How to Apply

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Submit your application through the MATRADE website.

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Get approved.

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Sign up with e-Marketplace (eTRADE partners) of your choice.