Responsive image


  • Reach customers on the other side of the world, regardless of geographical boundaries and time zones.

  • Connect with global customers for your niche products and services. The internet makes it much easier to search for specialised businesses.

  • Export Requirements & Compliance

    Comply with mandatory international standards, accreditations and certifications, as well as export and import requirements such as permits, licensing and quotas.

  • International Legal Requirements

    Comply with international legal requirements and ensure you have a good understand of Free Trade Agreements (FTAs), Intellectual Property Rights (IPRs), international sales contracts and a good grasp of arbitration and dispute settlements.

  • Financial Matters

    Ensure healthy finances, access to funding (commercial and government), and an efficient payment system in place for international payments.

  • Production Capability

    Investment in new machinery and production technologies to boost production capacity, besides additional supply of raw materials.

  • Human Resources

    Adequate workforce trained in customs procedures, logistics and Incoterms (International Commercial Terms). Multilingual skills and cultural awareness will also be required.

  • Marketing Expertise

    Identify the right export marketing strategies and establish connections with local distribution channels to ease your market entry. Ensure you have sufficient marketing collaterals for initial marketing and promotional activities.

MATRADE organises regular workshops and seminars on trade developments, business opportunities, export regulations, and cultivation of export skills. Topics covered include:

  • Export opportunities in new and emerging markets

  • Enhancing the product image

  • Technical requirements

  • Changes in market trends

View the current schedule of MATRADE's workshops here.

  • Participate in international trade fairs, promotional booths, trade and investment missions, and export acceleration programmes organised by MATRADE.

  • Register as a MATRADE member for access to our list of foreign importers and our international network of trade offices.

  • Access the Foreign Importers Database at the MATRADE Business Information Centre at Level 2, Menara MATRADE in, Kuala Lumpur.

Yes, we do. SMEs that participate in international trade fairs and export promotional activities can apply for our Market Development Grant (MDG), while Malaysian Service Providers are eligible for MATRADE’s Services Export Fund (SEF) to expand and venture into international markets. More information available here.

  • Access to the latest market intelligence from MATRADE’s worldwide network of offices.

  • Weekly updates on export opportunities through MATRADE leads and fortnightly news on MATRADE Online News.

  • Free access to the MATRADE's Business Information Centre for business directories, country profiles, tariff schedules, market reports, periodicals, statistics, etc.

  • Trade matching with foreign buyers and updates on MATRADE’s promotional activities.

  • Get your company profile featured in MATRADE’s exporters’ database and on MATRADE’s publications.

  • Promote your company’s products and services abroad by participating in trade missions, trade fairs and promotional booths organised by MATRADE.

  • Display your products and services at prominent locations and platforms such as the Malaysia Export Exhibition Centre (MEEC), Malaysian Trade Centres overseas, trade directories and the MATRADE online directory.

  • Participate in MATRADE’s seminars and training programmes.

  • Access to the MATRADE Web Online Publications Catalogue (Web OPAC).

Sign up for your free membership here. We look forward to welcoming you onboard.

Responsive image